Right now in the internet marketing industry, everybody is trying to get better conversions and results off of display advertising. To get the same conversion rates from those clicks as the search engines. Currently, the buzz is centered around something called “native advertising”. In a nutshell, native advertising is putting in content on a website … Continue reading »
May
16
When Is The Best Time To Do Email Marketing?
GFI just put out an absolutely wonderful survey that asks people when they check their email! The winner? Weekends at 81%! You can check all all the stats of the survey here. Why is this such a big deal? Because if you send out your email blast when people don’t typically read their email, it … Continue reading »
May
01
Within 1 1/12 to 3 Years, There Will Be More Mobile Internet Users Than Computer Internet Users
T-Mobile and MetroPCS completed their merger today to become the 4th largest cell phone company in the country. But the numbers that really stood out to me are the following: -AT&T has 105 million subscribers, Verizon 99 million, Sprint 54 million and T-Mobile / MetroPCS has 43 million. That makes 301 wireless accounts in the … Continue reading »
Apr
29
If The Internet Tax Bill Passes, Customwave Will Leave The Shopping Cart Business
I’ve thought long and hard about this. If the internet tax bill passes in Washington D.C., it will no longer be worth it for Customwave to build shopping carts for small businesses. There are a lot of reasons for this. The biggest reason is that on a technical level, it’s going to be a nightmare … Continue reading »
Apr
22
Google Wants To Cut Out AT&T, Time Warner, Etc. To Take Over The Internet
Just read a very interesting article from Wordstream explaining Google’s motive for running their fiber optic experiment in Kansas City. For those that don’t know, fiber optic internet is a new way of making the internet faster and Google has set up their own ISP (internet service provider) setup in Kansas City before branching out … Continue reading »
Apr
16
Does Display Advertising Work For Small Businesses?
Display advertising is very different than advertising on a search engine like Google. All the big websites like espn.com or foxnews.com have display advertising or picture ads on the website. For right now, I don’t believe display advertising works for small businesses. And on the whole, display advertising should be a lot more effective right … Continue reading »
Apr
02
Does SEO Work?
The short answer is: sometimes. I thought it’d be good to go over some examples when SEO (search engine optimization) does work and when it doesn’t. When SEO CAN work If you’re targeting a keyword that doesn’t get a lot of competiton. If you post lots of new content regularly. If you have the right … Continue reading »
Apr
01
Yelp Is A Scam And Continues to Blackmail Small Businesses
Here’s more proof yelp blackmails, extorts and commits fraud on small businesses. One of my clients has 3 negative reviews on their yelp page (which one was left by a competitor over the weekend) and they have 8 good reviews that are “filtered”, meaning they’re hidden. My client got a call from yelp today where … Continue reading »
Mar
27
Yellow Pages Is Moving Away From Advertising Local Business, Starting to Target Nationwide Business
The people that run the different yellow pages companies are not stupid. They know their business model is dying and going obsolete. So it looks like they’re starting to do something about it. Mike Blumenthal had some interesting stats today showing that the print, local yellow pages book is starting to have more big, nationwide … Continue reading »
Mar
25
Yellow Page Directories Are Obsolete
For anyone who cares, Super Media and Dex are two of the biggest directory companies in the country. But both are in bankruptcy hoping to save their businesses by forming a merger. It won’t help them. Why? Because their advertisers aren’t making money off their phone book advertising. There’s not enough people that still read … Continue reading »