For anyone who cares, Super Media and Dex are two of the biggest directory companies in the country. But both are in bankruptcy hoping to save their businesses by forming a merger.
It won’t help them. Why? Because their advertisers aren’t making money off their phone book advertising. There’s not enough people that still read the phone book. And if the directories charged any less money, they would have no profit.
And people don’t go to Google and type in “super pages” or “yellow pages”. They just go to Google and type whatever it is they’re looking for.
The yellow pages are just like CD’s. People used to make boatloads of money. But that time is passed. They would be better off abandoning everything they’re doing and using the money they have to start over doing brand new stuff.